Volkswagen
The Brief.
Create an enriched experience for the Volkswagen audience for when they launch their new car.
The Idea.
Using a custom Facebook QR Messenger code, users will be able to scan and experience an AR (augmented reality) virtual reality where they can live change the colour of the Volkswagen car.
Roles/Credits.
Creative Strategist - Barry Christie
Creative Director - Sabina Begum
Art Director - Sabina Begum
Head Designer - Sabina Begum
Motion Editor - Sabina Begum
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Client.
Volkswagen
Agency.
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