Welcome, and thank you for taking the time to learn more about me!
I am a highly experienced and versatile multi-disciplinary creative with a unique blend of skills and expertise that spans across business, marketing, and strategy. With over 18 years of industry experience, I am passionate about scaling ideas through analytical thinking and data-led insights, and thrive in a fast-paced agile environment working collaboratively with different business stakeholders.
I possess a deep-rooted love for being hands-on in all aspects of a 360° marketing campaign, from implementing brand strategy and marketing objectives, to driving innovative design thinking through UI/UX, prototyping, AB testing, and final ideation output. It is my mission to understand the user needs, the market, and the business goals of a product, to create highly effective and impactful campaigns that drive results.
Throughout my career, I have had the opportunity to work with a diverse range of brands, and this has enabled me to adapt quickly to different business KPIs and develop a deep understanding of various business models and data-led campaigns. Whether working in small or large agencies or at tech giant Facebook, I have learned the best of both worlds and can build and grow successful teams for businesses.
Aside from my work passions, I am committed to making a positive impact on society. I am an advocate for mindfulness, fitness, and mental health, and am passionate about supporting women in tech and BAME communities. I created a unique Creative Internship at Noisy Beast, where I was able to nourish, train, and mentor two creatives, and actively support Black Lives Matter initiatives.
In my free time, I am a travel junkie and enjoy setting myself challenges, from climbing mountains to finally learning how to ride a bike. My brain is always hungry to learn and be challenged, and I am constantly seeking new opportunities to expand my skill set and knowledge.
Thank you again for taking the time to get to know me better, and I look forward to potentially working with you in the future.
Softwares.
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Media Encoder
Adobe Acrobat
Adobe XD
Asana
Figma
Facebook Ad Manager
G Suite
Google Analytics
Google Optimize
Google G Suite
Global Web Index
InVision
Jira/Confluence
Keynote
Miro
Microsoft Office Suite
Microsoft Office 365
Microsoft Office PowerPoint
Microsoft Office Excel
Mural
Sketch
Slack
Salesforce
Sketch
Trello
User Testing
Workfront
Zeplin
Skills.
360 Marketing Campaigns
AB Testing
App Design
Art Direction
Analytical Thinking
Branding
Branding and Identity
Brand Strategy
Business Strategy
Concept Development
Creative Director
Content Marketing
Creative Strategist
Creativity in STEM
Design
Design Systems
Digital Advertising
Events Management
Emerging Trends
Graphic Design
Interaction Design
Initiative & Problem Solving
Integration
Layout and Typesetting
Leadership & Communication
Managing Teams
Packaging
Print
Prototyping
Presentation Skills
Project Management
Responsive Design
Relationship Building
Strategy
Social Media
Typography
Team Building/Team Leader
Teamwork & Cooperation
Time Management
UX/UI Design
Web Design
Wireframe
Experiences.
Oct 22 - Present
Input Output Global
Director of Marketing & Creative
Creative Director
Feb 22 - Oct 22
Add Lib
Chief Creative Officer | Creative Partner
Feb 22 - Present
Costa Coffee
Senior Experience Design Lead
Sep 21 - Feb 22
Cheil
Human Interaction Lead
May 21 - Sep 21
Publicis Sapient
Senior Human Interaction Design Lead (UI&UX)
Mar 20 - Aug 21
H&H Group, Noisy Beast
Creative Director, UK & Europe
Jan 17 - Dec 19
Facebook & Instagram
Creative Director & Design Program Manager, EMEA
Design Lead
Creative Strategist, EMEA
Creative, Global
Nov '12 - Dec 16
Dentsu Aegis, Isobar
Creative Art Director
Senior Creative, UX & Motion Designer
Senior Designer & Developer
Oct 10 - Nov 12
Say Media
Senior Creative, UX & Motion Designer
Sep 10
Sapient Nitro + DAD
Senior Designer
Aug 10
Beta London
Senior Digital Designer
Feb 08 - Aug 10
Plus Two
Creative Flash Developer & Designer
Dec 08
Faref
Flash Developer & Designer
Dec 08
AKQA
Flash Developer & Designer
May 07 - Dec 07
London Transport Museum
Flash Developer & Digital Designer
Qualifications.
2022
Hubspot Academy
Social Media Marketing
2022
Google Coursera
Conduct UX Research and Test Early Concepts
2021 - 2022
Smaply
The Basics of Experience Innovation
2021
The Chartered Institute of Marketing
Digital Marketing Strategy Masterclass
2020
Butter Academy
Future Learn, Digital Skills: User Experience
2019
Smartly Institute
Marketing Fundamentals Foundation
2019
Toby & Kate McCartney
Neurolinguistic Programming (NLP) Foundation
2006
Brunel University
BSc (Hons) Multimedia Design and Technology Degree
Awards & Events.
2021
D&AD
New Blood Judge
2020
What You Do Matters Ltd
Guest Panel Speaker: Playing Your part in Racial Awareness within Our Communities and Beyond
2020
The Pitch Fanzine
Top 100 Pitch Superwoman 2020
2017 - 2019
Various Events and Talks, listed are a few highlights:
Panel Speaker: Women’s Group
Panel Speaker: Diversity Group
Panel Speaker: Women in Power Talk
Panel Speaker: BAME Communities in Leadership
Panel Speaker: Women in Tech
Mentor: Leadership in Tech
Mentor: Engaging London’s Youth
Hiring Board-member: Facebook’s First Digital Marketing Apprenticeship 2017
Mentor/Manager: Zaynah Din, Digital Marketing Apprentice
2017
The General Assembly
Young Women Achievers: Kickass Women Slaying the Creative World
2017
The Dots
Panel Speaker: Google Masterclass
Book Critic: Google Masterclass
2017
Major Players
Book Critic: Young Creatives
2017
Dentsu Aegis, Isobar
Member of SheSays Awards
2015
Dentsu Aegis, Isobar
Above & Beyond Award
2012
SayMedia
Designer of the Year
2007
London Transport Museum
New Young Interaction Designer/Developer Award
Brand experiences.
Hobbies & Interests.