Hi, I am Sabina

Welcome, and thank you for taking the time to learn more about me!

I am a highly experienced and versatile multi-disciplinary creative with a unique blend of skills and expertise that spans across business, marketing, and strategy. With over 20 years of industry experience, I am passionate about scaling ideas through analytical thinking and data-led insights, and thrive in a fast-paced agile environment working collaboratively with different business stakeholders.

I possess a deep-rooted love for being hands-on in all aspects of a 360° marketing campaign, from implementing brand strategy and marketing objectives, to driving innovative design thinking through UI/UX, prototyping, AB testing, and final ideation output. It is my mission to understand the user needs, the market, and the business goals of a product, to create highly effective and impactful campaigns that drive results.

Throughout my career, I have had the opportunity to work with a diverse range of brands, and this has enabled me to adapt quickly to different business KPIs and develop a deep understanding of various business models and data-led campaigns. Whether working in small or large agencies or at tech giant Facebook, I have learned the best of both worlds and can build and grow successful teams for businesses.

Aside from my work passions, I am committed to making a positive impact on society. I am an advocate for mindfulness, fitness, and mental health, and am passionate about supporting women in tech and BAME communities. I created a unique Creative Internship at Noisy Beast, where I was able to nourish, train, and mentor two creatives, and actively support Black Lives Matter initiatives.

In my free time, I am a travel junkie and enjoy setting myself challenges, from climbing mountains to finally learning how to ride a bike. My brain is always hungry to learn and be challenged, and I am constantly seeking new opportunities to expand my skill set and knowledge.

Thank you again for taking the time to get to know me better, and I look forward to potentially working with you in the future.