Unstereotype Alliance

 

The Brief.

Using the Unstereotype Alliance  ‘The Problem is Not Seeing the Problem’ TVC footage, create short ads that will work across social platforms.

UnstereotypeAlliance-Dad.jpg

The Challenge.

Using a 16:9 TVC edit that was 2min 15sec, cut the edit to 15sec and recreate vertical mobile framing. The challenge on not shoot vertical meant a lot of retouching and recreating video elements were created in order to create 9:16 social ads.

Roles/Credits.

Creative Strategist - Rich Kivell
Creative Director - Sabina Begum
Art Director - Sabina Begum
Head Designer - Sabina Begum
Motion Editor - Sabina Begum

Services.

Strategy
Concepting
Branding
Art Direction
Digital Design
Motion Graphics

Client.

Unstereotype Alliance

Agency.

Facebook

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