QSig

Executive Event Production & Brand Strategy for Quantum Research

QSig is a prestigious research symposium held at the University of Edinburgh, uniting global academic leaders and industry giants, including IOG Chief Scientist Professor Aggelos Kiayias and the Ethereum Foundation’s Justin Drake, to explore the intersection of Quantum Cryptography and Blockchain Science.

The Role

As the lead for branding and event production, I was responsible for translating complex, high-level scientific research into a premium, professional event experience.

My team and I developed the visual identity for QSig and managed the end-to-end production, including the physical event setup, high-stakes stakeholder interviews, and multi-camera production.

I ensured that the brand reflected the cutting-edge nature of quantum computing while maintaining the prestige of a world-class academic setting.

The Impact

• Strategic Collaboration: Facilitated a high-profile dialogue between IOG and the Ethereum Foundation, enhancing IOG’s position as a leader in quantum-ready cryptography.

• Full-Scale Production: Directed the production of workshops and key stakeholder interviews, creating a library of high-value thought leadership content for global distribution.

• Brand Authority: Successfully launched the QSig brand identity, establishing a visual standard for future quantum research initiatives within the ecosystem.

• Execution Excellence: Managed the on-site event logistics and production for a global audience of academics and financial technology experts.

Executive Deliverables

• Brand Identity & Creative Direction: Creation of the QSig visual brand, designed to resonate with an elite academic and technical audience.

• Event Production & Management: Full oversight of the Edinburgh University setup, from environmental branding to technical logistics.

• Film & Interview Direction: Conducted and directed interviews with world-leading cryptographers to extract and package complex insights.

• Multi-Channel Content Strategy: Managed the post-production and distribution of event highlights and research workshops.