Pernod Ricard Social Media
The Brief.
Create a new social media strategy with a look and feel for Pernod Ricard’s Global account.
The key pillars of Pernod Ricard should have their own identity and be easy to update. A social media toolkit will be supplied for external vendors and agencies so little supervision is needed for other markets to rollout content.
Objectives:
Follower growth, Awareness, Advocacy, Global Continuity and Operational Efficiency
Creating a series of carousels and videos for Pernod Ricardd’s social platform including stories where we had behind the scenes and Q&As.
The Results.
Across Instagram, Facebook, LinkedIn and Twitter. Over 670k impressions, 518k reach, 147k video views and 7k actions.
Landing Page
Using the original landing page for Carte Blanche where the new artist is hosted, we looked at refreshing the build to make the campaign feel more consistent with the social look and feel.
Original design
New design
The Overal Results.
Over the two-week campaign, Pernod Ricard’s Corporate Instagram received over 760k impressions and 500k in reach.
Reach up 2,100% from Carte Blanche 2019
Strong average engagement rate of 6.74%
Over 1,200 landing page sessions
Roles/Credits.
Creative Director - Sabina Begum
Senior Designer - Bruno Rodrigues
Motion Editor - Bruno & Sabina
Senior Digital Producer - Romina Thaler
Services.
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Client.
Pernod Ricard
Agency.
Noisy Beast
Back to Work