Pernod Ricard Carte Blanche Naturally Committed
The Brief.
Every year Pernod Ricard launches a photography campaign where they celebrate a new facet of conviviality - that intrinsic ability of the Group's employees and brands to create genuine moments of sharing and celebration. This year they have chosen Sanja Marušić.
2020 was the first year of its kind as the photographic campaign was brought to life solely on digital. The main challenge was to amplify the photographic campaign, Naturally Committed, to an audience who weren’t aware of their favourite brand’s unique people, ingredients and terroir stories.
Objectives:
Follower growth, Awareness, Advocacy, Global Continuity and Operational Efficiency
Creating a series of carousels and videos for Pernod Ricardd’s social platform including stories where we had behind the scenes and Q&As.
The Results.
Across Instagram, Facebook, LinkedIn and Twitter. Over 670k impressions, 518k reach, 147k video views and 7k actions.
Landing Page
Using the original landing page for Carte Blanche where the new artist is hosted, we looked at refreshing the build to make the campaign feel more consistent with the social look and feel.
Original design
New design
The Overal Results.
Over the two-week campaign, Pernod Ricard’s Corporate Instagram received over 760k impressions and 500k in reach.
Reach up 2,100% from Carte Blanche 2019
Strong average engagement rate of 6.74%
Over 1,200 landing page sessions
Roles/Credits.
Creative Director - Sabina Begum
Senior Designer - Bruno Rodrigues
Motion Editor - Jessie Lennie
Senior Digital Producer - Romina Thaler
Services.
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Client.
Pernod Ricard
Agency.
Noisy Beast
Back to Work