Pampers - The Night Shift
The Brief.
Research shows that women predominantly use Facebook & Instagram when breastfeeding night time. Create a show that will host on Live Facebook Watch for women breastfeeding through the night.
The Idea.
A new game identity called ‘The Night Shift’ which will be for not just mothers but fathers as well. The show will host several guests will take shared live slots as well as hearing from real mothers. We wanted to explore how the platform will work for community of parents who have to feed their babies.
Roles/Credits.
Creative Strategist - Jane Kinnaird
Creative Strategist - Josefine Billstrom
Creative Strategist - Sabina Begum
Creative Director - Sabina Begum
Art Director - Sabina Begum
Motion Editor - Sabina Begum
Header image - Aditya Romansa
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Motions Graphics
Client.
Pampers
Agency.
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