Nissan Leaf Hyper Hack
The Brief.
Using Nissan’s Simply Amazing campaign and the launch of the new Nissan Leaf, bring it to life for more people across Europe on a daily basis to make the product relevant in a way it’s going to get people excited. This will be a one day hack at Facebook, Paris where we’ll bring together TBWA\G1, DigitasLBi and OMD to help bring some ideas to launch to market.
The Process.
The 1 day hyper hack was spilt had 4 groups. Each team were required to build a creative campaign and strategy that aligns to the Simply Amazing launch activity, sustaining consideration and driving conversion for 6 months. All routes should follow Facebook best practice and the 70-20-10 framework.
My role was to go between all 4 teams, helping them on creative ideas to then mocking up ideas for all teams, including supplying the team with pre-hack assets I had created. It was a very intense hack but an amazing group of talents coming together with great ideas.
The Ideas.
The one day hyper hack a group of people from different skillsets. From planning, strategy, marketing to design - we focused put everyone in a group of 4 different teams to hack into the clients brief. Each team had their own room to brainstorm and come up with ideas. My role was to go between all 4 teams, helping them on creative ideas to then mocking up ideas for all teams, including supplying the team with pre-hack assets I had created. It was a very intense hack but an amazing group of talents coming together with great ideas.
Roles/Credits.
Creative Strategist - Ginevra Capece
Creative Strategist - Tim Styles
Creative Strategist - Barry Christie
Creative Strategist - Elizabeth Vallleau
Creative Director - Sabina Begum
Art Director - Sabina Begum
Head Designer - Sabina Begum
Motion Editor - Sabina Begum
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Print
Client.
Nissan
Agencies.
Facebook
TBWA\G1
DigitasLBi
OMD
Back to Work