Nescafé UK Website
The Brief.
Looking at the current Nescafé UK website, using research methodologies, data and analysis, revisiting the UX journey and redesigning the product display page (PDP), explore our coffees and the register/sign-in journey.
Create studio guidelines for global markets that will lead with the UK restructure.
Objectives:
Drive more users to spend more dwell time on PDP page, drive consumers to learn more about ‘Cup of Respect’ to grow awareness and improve the UX journey.
The Process.
Focusing on research, I spent a fair bit of audit going through the current UX journey, creating my own analysis, backing up with data and then I created a new journey which was presented to the client to walk through the thinking, design methodologies and timeline. Working on 2-week sprints, the turnaround time for both UX and design was tight but working in a close team, allowed us all to be efficient. These sprints included internal reviews, client reviews + amends as well as creating ‘Studio decks’ for the wider team.
Roles/Credits.
Creative Director - Andreas Tretner
UX Lead - Sabina Begum
Digital Strategist - Liz Faber
Services.
Strategy
Concepting
Branding
UX/UI
Art Direction
Digital Design
Client.
Nescafé UK
Agency.
Publicis Sapient
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