Nescafé Dolce Gusto
The Brief.
Using existing 19:6 TVC edit, create new short social vertical ads that will work with 15secs and still create the same storytelling.
The Process.
To show how effective mobile first edits work, short 5sec, 8sec and 10sec ads were created to show the impact a short form ad has across social platforms. Techniques of stacking, cropping into footage were used to show how a 19:6 edit can be manipulated to work in vertical.
10sec Vertical crop ads
8sec Vertical crop ads
5sec Vertical crop ads
Roles/Credits.
Creative Strategist - Ginevra Capece
Creative Director - Sabina Begum
Art Director - Sabina Begum
Motion Editor - Sabina Begum
Coffee image - Taylor Franz
Footer image - Fahmi Fakhrudin
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Client.
Nescafé Gold Signature
Agency.
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