Midnight

Brand Vision & Global Launch Execution

Midnight is IOG’s landmark data protection blockchain, designed to allow organisations to develop regulation-friendly applications using zero-knowledge technology. In close partnership with the Strategy Lead, I spearheaded the comprehensive marketing execution and technical build-out required to bring the Midnight brand to market, supporting its positioning as a pioneer in commercial data safeguard and user control.

Big ideas, real impact.

The Role:

As the Director of Marketing & Creative, I held full ownership of the brand design and visual identity under my guidance and leadership, establishing a premium, technical aesthetic that resonates with both developers and enterprises. Beyond the brand architecture, I led the cross-functional teams responsible for the end-to-end digital ecosystem, including the build of the Mainnet site, the Developer Documentation hub, the launch of the "Unshielded" podcast, the Midnight brand, Midnight.network website and all social content pillars.

The Impact

  • Rapid Community Growth: Scaled the social presence from zero to 10,000+ followers within the first 3 months.

  • High-Intent Lead Gen: Secured 3,200+ qualified developer sign-ups for exclusive onboarding via the Docs site build.

  • Launch Excellence: Achieved 100% positive sentiment and full turnout at the London Launch Event.

  • Production Leadership: Directed the full lifecycle of the Unshielded Podcast and technical content funnels to drive consistent developer engagement.

Executive Deliverables

  • Brand Design & Visual Identity: Full ownership of leading my team to produce the Midnight logo, colour systems, typography, and brand architecture.

  • Web & Technical Build: Oversight of the Mainnet website and Developer Docs portal from concept to development.

  • Social & Content Ecosystem: Strategic direction for all social media channels, content pillars, and organic growth.

  • Event & Experience: Creative direction for the London launch event, including brand activations, environmental design, and physical swag.

Team.

Anthony Day, Sabina Begum, Richie Chew, Russ Hepton, Gaètan Nivon, Alec Jordan, Ian Hansson

Client.

Midnight Foundation

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