McDonald’s Happier Meal
The Brief.
Create a new Christmas ‘Happier Meal’ campaign idea that would help McDonald’s with their charity work but also invite their consumers to also partake.
Roles/Credits.
Creative Strategist - Tim Styles
Creative Strategist - Sabina Begum
Creative Director - Sabina Begum
Art Director - Sabina Begum
Head Designer - Sabina Begum
Motion Editor - Sabina Begum
Header image - Quinton Coetzee
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Motion Graphics
Client.
McDonald’s
Agency.
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