Marlowe
Smart Contract

Brand Transformation & Technical Product Launch

Marlowe is a specialised domain-specific language (DSL) and platform designed to make smart contract creation accessible to everyone, from seasoned developers using JavaScript and Haskell to non-coders using "Blockly" drag-and-drop solutions. I directed the global rebrand and website launch, positioning Marlowe as the most user-friendly entry point for secure smart contract deployment on Cardano.

The Strategy

I led a "Developer-First" GTM strategy that prioritised visual storytelling and gamification. By overseeing the creation of high-fidelity WebGL and 3D animations, my team successfully demystified the smart contract lifecycle. I directed the end-to-end launch execution, including the Mainnet announcement and an exclusive stakeholder event in Lisbon, ensuring a seamless transition from brand awareness to playground adoption.

This animation demonstrates how simple it is to use Marlowe for creating and executing smart contracts. The goal was to encourage users to visit the Marlowe Playground website and start building their own contracts.

The Impact

  • Exceptional Brand Sentiment: Achieved a 90%+ positive sentiment rating, significantly outperforming the industry average and establishing deep community trust.

  • High-Value Engagement: Orchestrated the Mainnet launch campaign, which drove record mentions on X (Twitter) and direct traffic to the Marlowe Playground.

  • Event Excellence: Delivered a high-impact launch event in Lisbon with an 8.6/10 satisfaction rating, successfully converting registrants into active ecosystem advocates.

  • Technical Innovation: Directed a cross-functional team of WebGL developers and designers to produce interactive 3D assets that increased on-page dwell time and user education.

Executive Deliverables

  • Global Rebrand & Positioning: Established a clean, modern visual identity that signals both security and ease of use.

  • Interactive Web Experience: Led the build of the Marlowe website, featuring React-based animations and WebGL-driven 3D product demos.

  • Launch & Event Direction: Ownership of the Lisbon launch event and the integrated marketing report to track post-launch performance.

  • Social Strategy: Developed the content framework to scale the Marlowe X (Twitter) presence and foster developer relations.

Team

Sabina Begum, Richie Chew, Scott, Russ, Gaetan, Omer

Client

Marlowe

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