Lumen UK Social
The Brief.
Currently the US content is bland, we need to bring the brand on trend. As the brand grows and evolves, that every customer touch point is consistent, while getting the best performance per channel.
Create a social media feed that is consistent, engaging and recognisable in the fitness and nutrition industry.
The Ideas.
The current Instagram feed works has a 3-column colour layout. We would like to introduce a more fluid format so that you’re not restricted by the 3-column colour layout. This will allow more flexibility and freedom and ensure Lumen’s content feels authentic. We have applied a visual treatment to each of the 6 key types of content posted on the feed.
Types of content
Community
Workouts
Recipes
Testimonials
Meet the team
Facts and Fun
Workout posts.
We have added some spunk and fun to workout posts/videos. Focusing on bold colours, we have given the posts more stand-out, whilst differentiating them from other educational/informative posts. These posts can be either a still, carousel or videos.
Recipe posts.
As nutritional posts go hand in hand with the healthy lifestyle, we’d like to post simple recipes using images of achievable meals that showcase healthy fresh ingredients.
Testimonial posts.
As you know, testimonials provide credibility and trust, giving the audience reassurance. We have kept testimonials paired back and simple so that the information can be absorbed in a digestible way.
Meet the team posts.
We feel it’s important for the community to see the friendly faces behind the brand for authenticity and credibility. Here we have looked at adding simple design to images to make them more engaging.
Fun facts posts.
Here we have used bold colours and icons with short form copy to show fun facts in a more visual and playful way. For engagement, we could turn these into short animations.
Old Lumen Instagram Homepage
New Lumen Instagram Homepage proposal
Roles/Credits.
Creative Director - Sabina Begum
Senior Designer - Bruno Rodrigue
Senior Account Director - Elle Fleming
Senior Account Manager - Holly Doherty
Header image - Bruce Mars
Services.
Strategy
Concepting
Art Direction
Branding
Digital Design
Client.
Lumen
Agency.
Noisy Beast
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