Lumen UK Pitch
The Brief.
Lumen is the world’s first hand-held, portable device to accurately measure metabolism launched in America. Lumen are looking to launch into the European market with UK leading as the first hub.
Create a brand marketing strategy with ideas on how we can look to launch with a UK lens on creative design.
The Process.
Focusing on Lumen’s ‘Hack into your metabolism’ which is backed by science, we focused on playing with the word ‘metabolism’. Tapping into what the word means and how ‘hacking into your metabolism’ benefits you long term through overall weight loss to maintaining a healthy lifestyle.
In todays world, everyone is on-the-go, wanting a quick fix, quick answers and quick solutions. Time to research and read seems a luxury and for our target, the ‘Lumen MetaFix Podcast’, will provide an on-the-go insight - focusing on nutritional benefits and debunking myths about metabolism. It would be a great way to bring in experts who can dive in deep conversation into understanding our metabolism and how to take control of it. Leading to Q&As to live conversations on the ‘myth busters’ to what works for one body, may not work for all.
Idea 1 - Metaboost.
Meta can be used as an acronym for 'most effective tactics available,' and calling something "meta" means that it's an effective way to achieve the goal of the game, whether it's to beat other players or beat the game itself. The idea is to create a series of cut through, educational and informative creative with the flexibility to adapt messaging for various audience profiles.
Idea 2 - Hack your Metabolism.
Hack your metabolism leverages existing brand language and focuses on the many benefits Lumen has in order to help you improve your metabolism. Idea is to create a series around the benefits: Better health, easier weight loss, build lean mass, better weight maintenance, consistent blood glucose level, better sleep, optimise workout performance, stronger immune system, feel energised and not sluggish.
Idea 3 - One Breath Closer to a True You.
One breath closer to unlocking your metabolism. This idea focuses on not just one way but the several benefits the Lumen has to help you unlock your metabolism. While showcasing the convenience of having a ‘nutritionist in your pocket’.
Roles/Credits.
Creative Director - Sabina Begum
Senior Account Director - Elle Fleming
Content & Community Manager - Alex Miller
Services.
Strategy
Concepting
Art Direction
Branding
Motion Graphics
Digital Design
Client.
Lumen
Agency.
Noisy Beast
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