Lumen UK Social

 

The Brief.

Lumen is the world’s first hand-held, portable tracking device to accurately measure your metabolism.

Launch a brand new brand into a highly cluttered restricted market with the socially-led launch, followed by display, search continually optimised for conversion.

Create a brand marketing strategy with a campaign idea for the duration of the launch and continued support to drive conversion. The main focus is; awareness, consideration and trial.

Paid Social Launch assets with A/B testing on different messages

HTML Banners across 5 digital sizes created so messaging can be adjusted based on target audience

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Testing short form messaging with discount code and Trustpilot ads on Instagram and Facebook

 

The Results.

  • Go-to-market strategy for the UK Launch

  • Performance media planning & buying

  • New launch creative campaign, UK landing page, UI design

  • Partnership strategy & outreach

  • Influencer identification and engagement

  • Outcome-based media remuneration model

  • Launched Oct 2020 in the UK

  • Within 2 months, exceeding the target CPA of $80 within 2 months of launch.

 
 

Roles/Credits.

Creative Director - Sabina Begum
Senior Designer - Bruno Rodrigues
Motion Editor - Bruno Rodrigues
Copywriter - Andrew Willis
Senior Account Director - Elle Fleming
Content & Community Manager - Alex Miller

Services.

Strategy
Concepting
Art Direction
Branding
Motion Graphics
Digital Design

Client.

Lumen

Agency.

Noisy Beast

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