Lumen UK Black Friday
The Brief.
Lumen is launching into the UK market in mid-October. In order to maximise sales, we want to create a Black Friday campaign that cuts through the busy market. We want Lumen to stand out amongst competitors as the most innovate technology that will help consumers manage their winter weight. Positioning Lumen as an essential spend, something that should be incorporated into your daily ritual during the countdown to Christmas and beyond.
Create 3 ideas to launch a Black Friday campaign that still ties in with the new launch campaign look and feel.
Paid Social Media Ads
Concept 1
Concept 2
Concept 3
The Results.
• Within 2 months, exceeding target CPA of $80 within 2 months of launch
Roles/Credits.
Creative Director - Sabina Begum
Senior Designer - Bruno Rodrigues
Motion Editor - Bruno Rodrigues
Copywriter - Andrew Willis
Senior Account Director - Elle Fleming
Content & Community Manager - Alex Miller
Services.
Strategy
Concepting
Art Direction
Branding
Motion Graphics
Digital Design
Client.
Lumen
Agency.
Noisy Beast
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