Love Doesn’t Judge
The Brief.
There is a growing problem in the Turkish market due to some religious areas, freedom of expression is prohibited for the LGBTI communities. Partnering with an NGO for the Turkish market, create a safe place on social for communities from LGBTI in Turkey to feel accepted and can share their expression of love.
The Idea.
Every year the Gay Pride in Turkey always comes to a stumbling block where political parties somehow seem to stop the march going ahead. Leading up to the Gay Pride 2019, we create a filter to support Turkish LGBTI community and have people share their support through hashtags. Partnering with a help support team, a Facebook BOT is created to give 1-1 support/advice through a samaritan organisation.
Roles/Credits.
Creative Strategist - Görkem Yeğin Mert
Creative Strategist - Sabina Begum
Art Director - Sabina Begum
Header image - Mercedes Mehling
Couple image - Sharon McCutcheon
Services.
Strategy
Concepting
Branding
Art Direction
Digital Design
Client.
Facebook Turkey
Agency.
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