Kellogg’s Origins Programme

 

The Brief.

Create a microsite for Kellogg’s Origins Programme which will host data information, educational and about Kellogg’s farmers.

 
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The Insights.

The Origins Farmer Programme has been around for years and very few people know that Kellogg’s source all their produce from local farmers.

 

The Idea.

Create infographics that show data in a fun and enriched manner so people are engaged more to read and learn. Using illustrations mixed with photography to give a more of an interesting depth. To keep true to the farmers organic nature, earthy tones were used.

 
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Roles/Credits.

Associate Creative Director - Zak Loney
Art Director - Sabina Begum
Head Designer - Sabina Begum
Tractor image - Gozha Net
Barley image - Gaelle Marcel

Services.

Concepting
Branding
Art Direction
Digital Design
Infographics

Client.

Kellogg’s

Agency.

Aegis Dentsu: Isobar UK

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