Kellogg’s Crunchy Nut Game
The Brief.
Created a new game concept for Kellogg's Crunchy Nut that allows users to interact with the game using facial recognition. This game will launch party of a campaign with paid digital content to support.
The Idea.
Using facial recognition, the aim of the game is to ‘not look at Crunchy Nut cereals. The will be random cereals pop up during the game and if you flinch and see the cereal, you lose. Only the user is in control of the game, how far will they go?
The Process.
I worked with the UX closely in collaboration as I designed based off from wireframes. It was a good learning between UX and design. Along with the game designs, banner builds and supporting designs for HPTO, Spotify and YouTube were created. To drive more awareness for the game, we partnered with CalluxGames who has a mass following.
Roles/Credits.
Art Director - Sabina Begum
Head Designer - Sabina Begum
UX Team - Various
Copywriter - Rachel Clough
Tractor image - Gozha Net
Barley image - Gaelle Marcel
Services.
Concepting
Branding
Art Direction
Digital Design
UX/UI
Wireframing
Client.
Kellogg’s
Agency.
Aegis Dentsu: Isobar UK
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