Input Women,
Output Greatness

Strategic Advocacy & IOG’s First NFT Community Activation

“Input Women, Output Greatness” was a multi-channel campaign I pioneered for International Women’s Day (IWD). In a male-dominated industry, I took the initiative to highlight the role of women in STEM and blockchain to celebrate internal contributions and strengthen our employer brand for future recruitment.

The goal was two fold: to celebrate the internal contributions of women at IOG and to strengthen our employer brand to attract more female talent to the ecosystem.

The Strategy & Execution

I architected a "top-down and bottom-up" communication strategy. I scripted and directed personal video messages for the CEO (Charles Hoskinson) and President (Tamara Haasen), ensuring the tone was authentic and resonated with a global audience. These executive messages served as a catalyst for engagement, generating over 63K impressions.

To showcase the collaborative culture, I developed a structured interview series featuring both men and women across the engineering and research departments, discussing how gender diversity contributes to our collective success.

To bridge social advocacy with Web3 technology, I directed IOG’s first-ever NFT giveaway in partnership with NMKR. I gamified the community engagement by incentivizing followers to share their personal stories of women in STEM in exchange for a unique, one-of-one digital asset. This culminated in a live X Space I produced and hosted, where we discussed the future of tech and announced the NFT winners, creating a transparent and human connection between our leadership and the global community.

The Impact

• Executive Engagement: Charles Hoskinson’s video achieved 63K combined impressions and 1.1K reactions, serving as one of the brand's most authentic and high-performing social assets.

• Technical Milestone: Executed IOG's first NFT minting and giveaway, managing the end-to-end partnership with NMKR and the digital distribution strategy.

• Internal Unity: Tamara Haasen’s message fostered a sense of advocacy among both men and women at IOG, boosting internal morale and alignment.

• Recruitment & Advocacy: Positioned IOG as a leading employer for women in STEM, directly supporting long-term recruitment goals.

• Community Narrative: Generated record-level engagement on X Spaces and social channels by rewarding organic storytelling with a unique blockchain asset.

Executive Deliverables

• Campaign Concept & Ownership: Pioneered the "Input Women, Output Greatness" theme and global strategic goals.

• First-to-Market NFT Activation: Directed IOG’s first NFT giveaway, including the NMKR partnership and gamified distribution.

• Executive Ghostwriting & Direction: Scripted the interview framework for the CEO and President to ensure messaging alignment.

• Collaborative Interview Series: Produced content featuring both men and women to highlight the collective success of a diverse workforce.

• Community Engagement: Produced and hosted a dedicated X Space to discuss women in tech and announce the NFT winners.