Hoskinson Health & Wellness Clinic

Digital Transformation & HealthTech Innovation

Hoskinson Health is a cutting-edge medical facility focused on longevity and holistic family care. I led the digital transformation and market relaunch of the clinic, transitioning it from a traditional practice to a tech-forward medical institution.

My role was to oversee the end-to-end rebranding, the technical build of a patient-centric digital ecosystem, and the implementation of a full-funnel growth strategy.

The Strategy

I directed a multi-disciplinary team to build the clinic’s first integrated CMS and CRM-backed website, specifically designed to streamline the patient journey and secure sensitive data.

To position the clinic as a leader in longevity science, I oversaw the creation of a "Research Hub" and a world-class interactive WebGL experience. This tool visualises the "12 Hallmarks of Aging," allowing patients to explore complex biological science through an immersive, high-fidelity interface.

The Impact

  • Operational Efficiency: Successfully launched the clinic’s first CRM-integrated patient portal, significantly reducing manual administrative tasks and improving patient engagement.

  • Market Expansion: Designed and executed a full-funnel marketing strategy that successfully relaunched the clinic, driving a measurable increase in new patient acquisitions.

  • Scientific Authority: Established the clinic as an innovation leader by directing the "12 Hallmarks" WebGL project, which became a primary tool for patient education and research visibility.

  • UX Transformation: Delivered a seamless, modern web experience that bridges the gap between high-end medical research and accessible family healthcare.

12 Hallmarks of Agings of Aging

Strategic Creative Oversight

As Creative Director, I steered the concept development, executed by Scott, WebGL Developer. I provided final approval for this interactive WebGL experience. I ensured the technical execution met our marketing objectives, turning complex aging science into a high-impact educational tool for patients.

Mitochondrial dysfunction

Proteostasis

Stem cells

Genomic instability

Macro

Exosomes

Telomere

Insulin

Inflammation

Epig histones

Cellular senescence

Dysbiosis

Executive Deliverables

  • Brand Identity & Design: Leadership of the design team to create a premium, trust-based visual identity for the clinic.

  • Web & CRM Development: Oversight of the technical build, including the patient data portal and custom CMS.

  • WebGL Interactive Experience: Creative direction for the "12 Hallmarks of Aging" animation and interactive research tool.

  • Full-Funnel Marketing: Strategic design of the relaunch campaign, including brand positioning and lead-generation funnels.

Team

Marketing

Project

Hoskinson Health

 Back to Work