Grow with Kellogg’s
The Brief.
Create a redemption platform to launch Grow with Kellogg's promotion. This a unique and a first for Kellogg’s to come up with an incentive to bring children and parents together to grow their own herbs from Kellogg’s seeds.
The Idea.
To encourage children to read more about the farmers who grow the cereal, the platform was a fun way to engage children to grow their own seeds which were edible too. The final website (desktop, tablet & mobile), emails and banners were launched across 20 countries with translations for each market.
Banner ads created for several formats for digital
The Awards.
This campaign led me to win 'Designer of the month' and the 'Above & Beyond' awards 2015.
Roles/Credits.
Creative Director - Nick Craske
Associate Creative Director - Zak Loney
Art Director - Ben Richardson
Lead UX Designer - Sabina Begum
Head Designer - Sabina Begum
Services.
Concepting
Branding
Art Direction
Digital Design
UI/UX
Wireframing
Client.
Kellogg’s
Agency.
Aegis Dentsu: Isobar UK
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