Cardano Origin Story
Campaign Strategy & Creative Direction
The objective of this campaign was to humanise the Cardano brand by bringing light to its scientific and mathematical roots. The challenge was to take a complex concept, the link between 16th-century polymath Gerolamo Cardano and hypocycloids and translate it into a short, visually engaging social narrative that the global community could connect with and share.
The Impact
Record-Breaking Engagement: Launched in February 2023, the campaign became one of IOG’s highest-performing social media series to date, proving that "educational storytelling" drives significantly higher retention than standard product updates.
Viral Reach: The centerpiece video achieved rapid organic traction, becoming a top-voted resource on Essential Cardano and widely shared across X (Twitter) and YouTube.
Brand Sentiment: Successfully moved the needle on community sentiment by reinforcing Cardano's "research-first" identity, resulting in a 90%+ positive sentiment rating for the campaign duration.
Global Education: The campaign simplified the "mystique" of the Cardano starburst logo, effectively onboarding new users into the ecosystem’s history through accessible, snackable content.
Key Performance Stats (Internal Metrics)
Top 1% of Content: Ranked in the highest percentile for organic reach and retweets in Q1 2023.
2.5x Engagement Multiplier: Achieved over double the average engagement rate compared to standard ecosystem announcements.
Community Retention: Drove a measurable spike in "Brand Awareness" metrics, with the "Cardano Circles" narrative becoming a recurring educational touchpoint for community influencers.
Team
Sabina Begum, Gaètan Nivon, Leo Pollock
Client.
Input Output Group
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