Hi, I am Sabina
Glad you stopped to learn more about me 😊
I am a multi-disciplinary creative with business, marketing and strategy acumen and over 15 years of experience.
Passionate about scaling ideas through analytical thinking and data-led insights. I thrive working in a fast-paced agile environment and working with different business stakeholders.
A passionate soul who thoroughly enjoys being hands-on through a 360° marketing campaign from implementing brand strategy, marketing objectives to innovative design thinking through UI/UX, prototyping, AB testing to final ideation output. It excites me to understand both the user needs, the market and the business goals of a product.
I have been fortunate in my career to work across a broad spectrum of brands which has allowed me to be very quick to adapt to challenges through different business KPIs. From working in small to large agencies to the tech giant Facebook, this has enabled me to learn the best of both worlds. I have a greater understanding of different business models, data-led campaigns to growing successful teams for businesses.
Aside from work passions, I enjoy charity work and being able to give back where possible. Mindfulness, fitness and mental health are areas I focus on as well as being an alley for women in tech and for BAME communities. I am actively trying to do my bit for Black Lives Matter by starting 2021 with a creative internship at my agency where I have hired a black talent whom I can nourish, train and mentor.
A huge travel junkie though that’s on pause due to the pandemic but I love setting myself challenges from climbing 3 mountains to finally learning how to ride a bike. My brain is like a sponge, always hungry to learn and be challenged.
Thanks for reading!
Softwares.
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
Adobe Media Encoder
Adobe Acrobat
Asana
Figma
Facebook Ad Manager
Google Analytics
Google Optimize
Google G Suite
Global Web Index
InVision
Keynote
Microsoft Office 365
Microsoft Office PowerPoint
Microsoft Office Excel
Pegasus
Sketch
Slack
Workfront
Skills.
360 Marketing Campaigns
AB Testing
App Design
Art Direction
Analytical Thinking
Branding
Branding and Identity
Brand Strategy
Business Strategy
Concept Development
Creative Director
Content Marketing
Creative Strategist
Creativity in STEM
Design
Design Systems
Digital Advertising
Events Management
Emerging Trends
Graphic Design
Interaction Design
Initiative & Problem Solving
Integration
Layout and Typesetting
Leadership & Communication
Managing Teams
Packaging
Print
Prototyping
Presentation Skills
Project Management
Responsive Design
Relationship Building
Strategy
Social Media
Typography
Team Building/Team Leader
Teamwork & Cooperation
Time Management
UX/UI Design
Web Design
Wireframe
Experiences.
2020 - Present
H&H Group, Noisy Beast
Creative Director, UK & Europe
2017 - 2019
Facebook & Instagram
Design Lead & Project Manager, EMEA
Creative Strategist, EMEA
Creative, Global
2012 - 2016
Dentsu Aegis, Isobar
Creative Art Director
Social Media Strategist
Senior Creative, UX & Motion Designer
Senior Designer & Developer
2010 - 2012
Say Media
Senior Creative, UX & Motion Designer
2010
Sapient Nitro + DAD
Designer
2010
Beta London
Digital Designer
2008 - 2010
Plus Two
Creative Flash Developer & Designer
2008
Faref
Flash Developer & Designer
2008
AKQA
Flash Developer & Designer
2007
London Transport Museum
Flash Developer & Digital Designer
Qualifications.
2021
The Chartered Institute of Marketing
Digital Marketing Strategy Masterclass
2019
Smartly Institute
Marketing Fundamentals Foundation
2019
Toby & Kate McCartney
Neurolinguistic Programming (NLP) Foundation
2006
Brunel University
BSc (Hons) Multimedia Design and Technology Degree
Awards & Events.
2021
D&AD
New Blood Judge
2020
What You Do Matters Ltd
Guest Panel Speaker: Playing Your part in Racial Awareness within Our Communities and Beyond
2020
The Pitch Fanzine
Top 100 Pitch Superwoman 2020
2017 - 2019
Various Events and Talks, listed are a few highlights:
Panel Speaker: Women’s Group
Panel Speaker: Diversity Group
Panel Speaker: Women in Power Talk
Panel Speaker: BAME Communities in Leadership
Panel Speaker: Women in Tech
Mentor: Leadership in Tech
Mentor: Engaging London’s Youth
Hiring Board-member: Facebook’s First Digital Marketing Apprenticeship 2017
Mentor/Manager: Zaynah Din, Digital Marketing Apprentice
2019
The General Assembly
Young Women Achievers: Kickass Women Slaying the Creative World
2017
The Dots
Panel Speaker: Google Masterclass
Book Critic: Google Masterclass
2017
Major Players
Book Critic: Young Creatives
2017
Dentsu Aegis, Isobar
Member of SheSays Awards
2015
Dentsu Aegis, Isobar
Above & Beyond Award
2012
SayMedia
Designer of the Year
2007
London Transport Museum
New Young Interaction Designer/Developer Award
Brand experiences.
Hobbies & Interests.