Visionary Marketing Executive &
Strategic Creative Leader

Welcome, and thank you for taking the time to learn more about me!

With over 20 years of experience specialising in Tech, Web3, and Advertising, I transform complex business goals into high-impact market narratives. I have scaled over 100 brands and launched 10+ products for global leaders including Meta, Samsung, and Input Output Group.

Recognised as one of Pitch Magazine’s “100 Creative superwomen” and a D&AD New Blood Judge, I bridge the gap between data-led strategy and creative excellence to drive measurable growth. I thrive in fast-paced, agile environments, building the teams and systems that allow brands to lead their industries.

Impact by the Numbers

• 20+ years of industry-leading experience in Tech, Media, Blockchain, Web3

• 100+ Brands Scales, from high-growth startups to Fortune 500s.

• 10+ Products Launched, navigating the full lifecycle from ideation to GTM.

• 26+ Professionals Managed, leading global, cross-functional teams.

Leadership PhilosophY

• Core Values & Leadership

• Radical Empath & Mentorship: I believe the strongest brands are built from the inside out. My leadership style centres on nurturing talent, specifically supporting women and BAME communities, to ensure diverse perspectives drive every creative decision.

• Data-Informed, Human-Led: Strategy should be rooted in data, but execution must be human. Whether it’s AB testing a UI flow or launching a 360° global campaign, I prioritise the end-user’s emotional journey alongside the business’ KPIs. rom high-growth startups to Fortune 500s.

• Resilience through Agility: From the peaks of Mount Kinabalu to the fast-shifting landscape of Web3, I thrive in environments that require rapid adaptation. I lead teams to be “comfortable uncomfortable,” fostering a culture where calculated risks lead to market differentiation. I have an open culture where I build safety and openness and do not accept any egos. I creative environments free from egos.

Professional Experience Snapshot
A brief summary to lead into your portfolio of work.

Throughout my career, I have collaborated with top-tier firms such as Meta, Dentsu, Cheil-Samsung, AKQA, and IOG. As the Director of Marketing & Creative at IOG, I transformed marketing processes and fostered collaboration with Product Teams to establish best-in-class standards. I am a pioneer in leveraging data-driven insights to guide omni-channel marketing techniques, ensuring cohesive and compelling narratives across all platforms.

Perspective & Purpose

I believe that a great leader is shaped by their experiences outside the office. For me, that means testing my resilience on peaks like Mount Kinabalu (4,095m), mentoring the next generation of BAME talent in tech, and staying grounded through community service.

I am a frequent volunteer for Crisis UK and a dedicated “Food Hero” for the Olio app, where I manage weekly food redistribution to tackle local waste in London. I am also a passionate advocate for animal welfare, inspired by the conservation work of Dame Daphne Sheldrick, and a devoted aunt to one very energetic dachshund and a tabby cat.

Let’s Build Something Meaningful

Whether you are looking for an executive leader to scale your marketing department, a consultant to navigate the complexities of Web3, or a judge for your next creative festival, I’d love to connect.